No products in the cart.
Cannabis growers seek to rebrand
Can you rebrand a plant? Like any other retail product? Well, yes, it seems that is what is happening. This article makes for very interesting reading – as cannabis is becoming legalized throughout the U.S., the corporate world finds itself tasked with rebranding the plant. Cannabis growers take note.
This is recommended reading from Primordial Solutions:
‘As the Legal Marijuana Industry Grows, Businesses Struggle to Differentiate and Market Themselves’ – reads the title of an article published in this month’s issue of The Atlantic:Marijuana businesses are now focused on making their brands seem distinct from one another, but still inviting to the general public. LivWell Enlightened Health, one of Colorado’s largest dispensary chains, publishes ads featuring some of the diligent-looking farmers and scientists it employs, to communicate professionalism and trustworthiness. Cannabrand, meanwhile, has rebranded one client, a dispensary originally called Verde Wellness Center, as Verde Natural, to suggest a rustic, sustainable, back-to-the-earth vibe.The piece makes for very interesting reading – as cannabis is becoming legalised throughout the USA, the corporate world finds itself tasked with rebranding the plant.